Business Edge

Customer Service is the new Marketing

Customer service

The importance of excellent customer service to business sustainability cannot be over emphasized; I know that when it is passionately done, your business will smile, because it is the greatest business strategy. If you doubt it, ask Zappos, they will open your eyes to the winning power in excellent customer service.

Here are a few tips to help you stand out this week upon execution:

Know Your Product or Service- You can only give what you have, if you don’t know your product well, I wonder how you want to convince me to buy it.

Be Friendly- I have always said that if you cannot smile, you have no business opening a shop.

Say Thank You- That customer that took time to visit your shop or site neglected several others and chose you, you owe him that simple word!

Train Your Staff- Anyone who represents your brand in any capacity should understand the business, its vision, mission, values, culture etc…

Show Respect- They say Customer is king, why not, he pays the bill after all. Do all you can to always make him happy irrespective.


Also Read Customer Service is the new Marketing


Listen- Your customer is constantly speaking either by body language, word of mouth, her absence and referrals, always listen, it will help your business.

Be Responsive- Never make your customer feel ignored. Always respond to their queries in time.

Ask for Feedback- Feedback is key for any business that will thrive. You can employ different ways to generate feedbacks, it could be questionnaire, you can use customer surveys etc. The key is always ask for feedback.

Use Feedback You Receive– There is no point asking for feedback if you will not convert them to productive use. Find areas to improve in your business. Excellent customer service often comes down to consistently checking in with your customers and making sure they are happy with not only the products and services you’re selling, but also the process of purchasing, ordering, working with you, etc. If you do that successfully, you are on your way to becoming known for providing excellent customer service.


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